What is my brand value proposition? What is my brand’s positioning in the market? are the issues you question.

The fundamentals

• Attractiveness of the sector
• Attractiveness of the company: market shares, notoriety, margin versus competition
• Elements of external context: legislation, environmental and societal.

Brand diagnosis

• External analysis including the values of the industry, the competitive challenge, perspective
• Internal analysis including the competitive position of the Brand, its customer value proposition and its business model, resources and competitiveness.

• Recommendation of a strategic direction including product assortment and range, price positioning and distribution in order to re-position the brand in a growing market segment with consistency at all levels.
• Definition of the Brand platform
• Alignment with the vision and objectives
• Resources needed

• Set-up project implementation.
• Collaborative taskforce with key stakeholders to initiate and steer project through