A TAYLOR-MADE approach to brand management

From the definition of the STRATEGY to driving the IMPLEMENTATION.

Spot On is the guarantee of a project led from start to finish by the same.

It is based on a business experience of 17 years in highly complex and diverse corporate cultures allowing to better capture the internal stakes and understand the business issues.

It ensures efficiency of the accompanying process in carrying key messages. It allows the recommendations to be smoothly integrated and shared among key internal and external stakeholders.

Spot On is the possibility of managing your Brand issues with Management, Marketers, Creatives, Merchandisers and Retailers and to conduct the implementation with the teams to carry the Brand project through.

Type of missions

Customer path and digital strategy
Brand strategy and Implementation
What product diversification ?
Brand
platform
New product
launch

Testimonials

Sabrina was able to highlight the strengths and weaknesses of Habitat through a brand analysis. She then defined the brand platform with a strong DNA. And she was able to support the purchasing / design / marketing teams to involve them in this refocusing on the brand’s DNA so as to integrate it into the daily lives of everyone and in all the actions carried out in a coherent way.

Rémy Poirson Digital Marketing Director - HABITAT, furnishing company

Sabrina develops a long-term vision on a brand and defines the tools to drive the operational matters.  She is a natural team leader who performs well within a complex environment and cultural diversity.  I would strongly recommend Sabrina on any Marketing / Branding project.

Carlota Thevenot Global Marketing and Communication Director Makeup For Ever - LVMH Group

From her expertise in Brand management at Estée Lauder, I can say that Sabrina carried the brand vision through to her team with success, making sure that everyone was on board. She combines the long-term strategic vision with the ability to drive the operational matters daily. She has a great team spirit and was able to influence her peers to drive change internally. Her high flexibility and adaptability allowed her to perfectly fit in an Anglo/US culture, being a great ambassador for the Estée Lauder brand.

Sylvie Kilduff Regional Category Vice President - North America at Unilever