Background

  • A retail brand whose business is driven by operational matters and tactical opportunities.
  • Needed to conduct a customer survey to understand the customer experience and expectations. Needed to re-define the brand platform and vision for the brand .

 

How?

  • Collaboration with the purchasing/design/ marketing teams on the platform in order to unlock barriers in teamwork.
  • Integrate the Brand values into every project with consistency.

Deliverables

  • Customer survey analysis and definition of key strategic recommendations.
  • Definition of the brand platform and vision.

Results

  • Platform used as a red string in all operational projects.
  • A unified teamwork within all operational functions