A French cosmeceutic brand already launched in Asia on an e-commerce site with a large Chinese audience. The challenge is to position this brand in France and to make a recommendation on the launch strategy in this market to make it a success.

• Recommendation of new brand positioning
• Brand platform and Storytelling
• Writing of all product copies (26 references)
• Writing content for the website of the brand and steering the development of the website
• Coordination on the new packaging identity of the brand with creative agency
• Launch strategy (price, distribution..)

• Launching October 2017