It is the expression of the brand identity, its DNA.
It will be defined by its history and understanding of its different stages of development. We wil assess how the brand is perceived internally by the company staff. In parallel, we will also survey the end-customers via the digital social network or face-to-face interviews to assess how the Brand is perceived and its level of attractiveness.
The crossing of the founding will shed the light on where the gap is between the brand promise and the brand’s reality.
The brand Platform consists in defining the fundamentals:

• Gathering of in-house information and meeting with key stakeholders.
• Set-up of a qualitative customer survey (if needed).

• Overview of the two analysis and definition of the brand platform.
• Presentation of brand platform to key actors.
• Back&forths until validation

• Rollout with the various departments and integration of the new platform by the team. 

• The definition of the Brand personality and its Vision are the basis for the communication platform by defining a creative universe with both a visual and an editorial styles that are unique and discerning.