- A reference in the luxury dry-cleaning based on know-how excellence in the care of textiles for more than a century. The objective is to define a new identity and a new positioning to meet the needs of today’s market, in France and internationally. It is also to offer a more comprehensive service offering including the textile crafts of the past with a unique savoir-faire.
Background
Deliverables
- Brand platform and expression guidelines (visual and written)
- New service offer (B2B and B2C)
- Store Concept and digitalization (customer path)
- Web site
- POS and Merchandising
- Development of a product line
Results
- Opening of a new boutique end 2018/opening in Dubai end 2019
- Launch of a range of high-end products for the care of linens and furnishings end 2018