• Brand purchased by an entrepreneur to La Prairie/ Beiersdorf group.
• Need to develop the SBT Brand by re-defining its DNA / Brand platform, its visual identity, reformulating the range consisting of 20 references.

• Brand positioning and Brand Platform
• Product copy in French and English (20 skus)
• Architecture and content for the website, driving its development with an external agency.
• Coordination of the new visual identity of the brand – new packaging with creation agency.
• Defining the launch strategy (pricing, distribution and operational tools)

Launch in Germany, Austria and Switzerland in 2015