1. INTERNAL DIAGNOSIS

  • Market performance (market share, pricing) and key indicators (margin, profitability, cash-flow).
  • Market positioning and brand value proposition

2. EXTERNAL DIAGNOSIS

  • Analysis of growth sectors consistent with the Brand territory.
  • Assessment  of opportunities for new product categories.
  • Definition of possible development paths (in-house production or external, logistics and distribution).
  •  Co-branding opportunities / Brand partnerships in line with the Brand territory

3. VISION / OPTIONS

  • Retroplanning to launch new categories based on cost and profitability targets
  • Recommendation of ranges or collections
  • Search for partners in product development (creation, development, support launch, distribution…)

4. IMPLEMENTATION

  • Steering and support of a project with key stakeholders
  • Establishment of a collaborative project involving key players in the various departments