In order to establish a relevant and effective digital strategy, it is necessary to be familiar with its customers and their consumption patterns.

This module therefore passes through the following development stages, to be adapted according to the existing customer data:

1. Brand platform and consumer insights

Definition of the brand platform. Analysis of the consumption patterns of the targeted customers.

2. Definition of « buying personas » and purchasing path

Definition of the purchasing path for the main customer profiles

3. Innovation workshop to create a disruptive customer experience for the brand

Format to be defined together. Participation of key team’s members and potential customers.

4. Development of a digital strategy

To be defined according to clear objectives based on 3-4 customer profiles

5. Recommendation of partners for the development of digital projects

Drive of the management of digital projects such as social media, website, retail, CRM…